Offer Design for Good Humans
What is Offer Design, you ask?
It’s more than just putting together what you want to sell. It’s a deliberate and measured process for aligning who you are, who your people are, what you need, and what they need.
It has very little to do with what the market will bear and everything to do with how to create something you actually love offering and that your people love receiving.
Rather than a capitalistic approach to offer creation (a la, “What can I create to make what I do profitable?”), we take a design approach.
Author Alina Wheeler has been quoted as saying, “Good design is intelligence made visible.”
Your intelligence deserves to be visible.
Your credibility, your joy, your leadership - good Offer Design is how we make it visible.
If you want to learn the bones of entire process (literally, all of it), this is the course for you.
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